What is dissemination?

Science dissemination is a planned process that involves the consideration of target audiences, consideration of the settings or contexts in which research findings are to be received and integrated, and communicating and interacting with wider audiences in innovative ways to facilitate research uptake and understanding. Our dissemination goes beyond the traditional academic publishing (journals, books, etc) and encompasses a wider and more interactive engagement that seeks to enhance the last-mile connectivity with society.

How do we do this?

The motivation to disseminate research on Earth-system services can come in many forms, which include sharing findings with wider non-academic audiences to raise awareness of climate change and air quality issues or inviting and supporting audience engagement, participation and feedback. This motivation guides the definition of dissemination activities that can include the publication of findings in scientific journals and magazines, as well as other multimedia materials better tailored to non-academics, such as factsheets, videos, infographics, outlooks, policy briefs, case studies, user platforms and decision-support tools, and other related contents. Data visualisation, art, and multimedia representations are important components that facilitate access and understanding of scientific information for non-specialised audiences. Our strategy fosters multi-directional dissemination with the aim not only to broadcast, but to invite and engage with others to participate and collaborate in our work. Scientific conferences and other events including webinars, or thematic workshops provide suitable platforms for science dissemination and capacity building, and we also love exploring more innovative formats like hackathons, science festivals, TED Talks and roadshows.