Science communication & Outreach
Science communication and outreach activities are essential to reach out to society and the general public, increasing the visibility and awareness of Earth-system services beyond academic circles, and demonstrating how information on climate and air quality can contribute to tackle societal challenges linked to climate change and air pollution.
What is science communication & outreach?
Science communication, including outreach activities, refers to a variety of practices that transmit scientific information, knowledge and research findings to non-specialised audiences in an accessible, understandable and useful way. Unlike scientific dissemination, science communication audiences do not require any educational background in science.
How do we do this?
Science communication plays an important role in establishing an initial engagement with stakeholders, raising awareness about Earth-system topics, and scaling up participation. Several communication formats and channels can be applied to inform different audiences about climate change and air quality issues and adaptation solutions. To maximise the impacts of our research, our team uses websites, digital platforms, social media, press releases, videos, infographics, podcasts, and newsletters as primary communication channels. In addition, we use other communication tools like user platforms and blogs that allow for a more effective and dynamic bi-directional stakeholder engagement.
Outreach activities and events also play an important role in engaging with students, journalists and the general public. Such activities include artistic projects, museum exhibitions, science festivals and other related citizen and community-based events, with the potential to boost a wider support and awareness on climate and air quality services and foster societal transformation.